Real Business Owners. Real Results.
You don't have to wonder if this works. You don't have to take our word for it.
These are business owners who were exactly where you are—overwhelmed, unclear on what to fix first, and questioning whether things could actually change. They came in skeptical. They left
with more revenue, more time, more clarity, and more peace than they thought possible.
Some built teams. Some doubled their income. Some finally stopped working 70-hour weeks. All of them took control of their business instead of letting their business control them.
This is what happens when you stop guessing and start executing with a proven framework and the right support.
Read their stories. Then decide if you're ready for yours.
The program enlightened me about the difference between being a franchisee operating as an employee vs. being an entrepreneur. It helps me take the 'reality and scarcity blinders' off and be open to changing my mindset in a way that would otherwise take me years.
Linda S., Franchisee
I love the structure that I am able to bring to my franchise with your instruction. I also love the group activities so we don't feel like we're doing it on our own - and most of all, I love all the positive energy of abundance being shared and creating my new way of thinking.
K.C. R., Franchisee
We’d gotten stuck in a familiar way of talking about our business. The techniques we learned helped us step back, get to the roots of what we do, and clearly understand the value we bring to customers. That changed how we approached sales. We used to close about 2 out of every 10 people who came through the door. Now, I think our close rate is closer to 80 or 90%.
Adam T., Multi-unit Franchisee
April helped me create structure in my franchise location and I can now trust it to run itself. I was finally able to take a few days off, which was so rejuvenating! April is wicked smart. She understands my specific challenges as a franchisee on a personal level, and I now see the way forward to opening a second location.
Alexandra V., Franchisee
April Porter not only gives top notch, valuable information, but she also captures and keeps your attention throughout the entirety of her teaching. No matter what level franchisees are at, she makes the information easily understandable, and she inspires them to commit.
Rachel C., District Manager, Multi-Unit Franchisee
April is a brilliant business strategist. Her process has opened my mind and my heart to the growth potential and substantial financial stability of my business.
Angel M., Multi-Unit Franchisee
April didn't tell me things I'd never heard before—we all know a lot of what she's saying. What made the difference was putting it together in the right order at the right time, and taking the leap. Writing that check was hard, but I thought, 'I'll get that money back if I follow her program.’ If it gets me to financial independence, it's worth every dime. The program helped me identify what tasks my staff and I should be doing, and develop proper training systems. I've even changed how we advertise for staff, addressing one of my biggest challenges. I think about that investment every day, which keeps me accountable. It's actually one of the main ingredients helping me stay on point, and it’s the best decision I could have made.
Carmine M., Multi-Unit Franchisee
I love that every week we have a session to allow us to work or ask questions, and another with a specific focus to help us grow. The Secretsos™ team is very encouraging and always has a response or strategy for whatever struggles we're encountering.
Lauren W., Multi-unit Franchisee
After just one year in business, I was already feeling burnout from doing everything myself. I learned more in one week with April than I had learned all year running my business and during my planning phase. April breaks down concepts into easy action steps. Now, I don't have to sacrifice time with my family or my health to have a successful business. If you're on the fence about joining, go for it. We all want to go into business for ourselves to set our own hours and live the dream, but we know running a small business takes tremendous time and effort. April gives you the bigger picture of what ownership can truly be.
Cheryl P., Small Business Owner
As a new franchisee, there was so much I didn't know. April’s program gave me hope. What I absolutely loved was the specific action steps. While they required some thinking and introspection, they fit into my busy schedule and were powerful enough to make a real difference. The actions built upon each other to create actual change in my location—not just concepts that remain ideas. I'd recommend this program to anyone in business, especially franchisees, whether they're doing well, struggling, or just beginning. You don't know what you don't know. Think about all the things you spend time and money on with no return—this made a significant difference in my business.
Becka S. Multi-unit Franchisee
I opened my franchise during the pandemic and it took off! I had to quickly hire a team to keep the momentum going. I’ve been able to hire a team member who’s THE perfect fit and step away from some of the admin-type work to focus on growing my franchise. April is a rockstar business coach because she’s been in the trenches. She helped me strategize the next right business moves and break them down into actionable steps. I’m excited to say, we’re on track to 5x our revenue!
Heather N, Franchisee
[Secretsos™] breaks down information into easy-to-follow steps and simplifies concepts without making me feel inferior. My business increased sales by 200% and growing within 60 days. I’m done guessing who the best expert to learn from is. I don’t need to waste time and money on anything else.
Vickie A., Franchisee
April Porter is a marketing genius. There are a lot of so-called ‘coaches’ out there who will take your hard-earned money while claiming they can help you grow your business. April is the REAL DEAL. She owned and grew four gyms to the point where she was able to sell them for a profit. April is one of the few worth hiring.
Angie H., Franchisee
The mindset shifts and tools I've learned from Secretsos™ have helped me empower employees with growth opportunities and provided excellent insights and support to help me see things in a way that I probably wouldn't see on my own. We've continued to set new revenue milestones.
Sabrina D., Franchisee
With April's guidance, I've built a team that cares for my clients just as deeply as I do. Now they handle the heavy lifting while I focus on analysis and helping clients in a more robust way. I've taken the last two Fridays off—something I never would have done before—and my franchise continues to thrive even when I'm not there. April pushed me beyond my fear of change, and the benefits have been worth it. I've found freedom I never had before, while providing even better service to my clients and mentoring opportunities that fill my bucket. You'll never move forward by staying stagnant.
Jill S., Franchisee
April has been the catalyst to pursuing other forms of revenue. Her coaching has also made me reflect and identify the gap in my current business and how I can improve it. She is a wealth of knowledge and opens your mind to possibilities you would have never considered before.
Martha A, Multi-unit Franchisee
I guess being in the franchise, they give you what they need to make themselves better… You don’t realize that if you don’t have any business background whatsoever, you get in there, and you’re doing everything that they tell you to do without realizing you are getting stuck in your business the whole time because nobody else can do it. Once I join this group, I learned how to separate all of that into team, operations, marketing, everything, I mean, each piece going together, that’s the big picture of the brain, so many wins in five months, more than I did in five years of owning my locations. Basically, what it’s taught me is that my business can run without me there.
Cheryl T., Multi-unit Franchisee
April is a warm, caring, and confident soul who instantly made me feel as though I could achieve the goals I have dreamt of for my business for so long. I highly recommend April for my fellow entrepreneurs out there who want to do more in less time. Join one of her several free events to see for yourself!
Mary L., Franchisee
April’s knowledge and experience are vast and unparalleled. I was able to double my customers coming into my franchise after taking her workshop. I ended up opening a second location, growing my staff, and doubling my sales. April is THE go-to person if you own a franchise and want to get on the right track and grow your brand within your defined system! I didn’t know how much I needed her.
Laura P., Multi-unit Franchisee
Your methods are giving me my life back!
Jennifer P., Small Business Owner
Alexandra V. - Franchisee
Amy R. - Multi-Unit Franchisee
Laura P. - Serial Entrepreneur
Heather N. - Franchisee
Adam T. - Franchisee
Angel M. - CEO & Founder
Joleen S. - Franchisee
Cheryl T. - Multi-Unit Franchisee
Carmine M. - Multi-Unit Franchisee and Business Owner
Alyssa F. - Multi-Unit Franchisee
Jill S. - Business Owner
Angie H. - Real Estate Mogul
K.C. R. - Franchisee and Lauren W. - Multi-Unit Franchisee